January 11, 2008

Mission Hockey's Peculiar Wording


Opening up this month's USA Hockey magazine and I had to do a double-take while flipping through the first couple of pages. The Mission Hockey ad featuring Marian Hossa caught my eye and not because it featured a group of puck bunnies, but because of the wording of their print ad.

"Some call it a stick. I call it a weapon"

Well, if you're Chris Simon, Dino Ciccarelli, Jesse Boulerice, or Mattias Ohlund, yes, yes it is.


Ballhype: hype it up!

1 comment:

Anonymous said...

Marian Hossa's stick caught your eye? Somewhere, Brian Berard is flinching.