March 21, 2008

NHL Content Debuts on

From the NHL:

MARCH 21, 2008


NEW YORK (March 21, 2008) – National Hockey League (NHL) content is now available on-demand for free through A partnership between the NHL and the new online video service known as Hulu was announced last week. Under the agreement, the NHL is providing full-length “Games of the Week,” full-length classic games, “Best of the Week” highlights and all-access features focused on NHL players and events.

The website brings together the widest selection of premium video from across 50 content providers with an elegant, easy-to-use interface. With a focus on the video viewing experience, streams videos in high-quality while offering additional tools to enhance the viewing experience, including full-screen view, a pop-out window, a ‘lower lights’ feature and much more.

“NHL fans are early adopters who consume New Media more than fans of other sports,” said Troy Ewanchyna, NHL Director Business Development. “Partnering with Hulu is an important next step in our commitment to delivering NHL content our fans want, when and where they want it.”

In addition to NHL content, U.S. consumers can go to to watch a large selection of hit TV shows, movies, clips and more in high-quality – any time, for free. Hulu’s extensive distribution network includes Hulu’s partner sites (AOL, Comcast's, MSN, MySpace and Yahoo!) and other Web sites where users have embedded Hulu videos."

If you haven't already checked out Hulu, I implore you to do so today. Whenever there's a boring NCAA basketball game today, you can check out any of the television shows (full episodes) on Hulu as well as the great hockey content added today. So far here is the NHL-related content available:

-Five full-length games from this season, including the Penguins-Capitals game last Sunday.
-Five "Best of the Week" highlight clips from this year.
-Ten "NHL Player Profiles" featuring the likes of Rick DiPietro, Jordan Staal, Phil Kessel, and others.
-Three "NHL Classics", my personal favorite, with full games between Philadelphia and Buffalo (1975), and Montreal and Boston (1977 and 1979).

The quality of the video is very good, much better than anything you'll find on YouTube. Users are also able to embed the videos into their Myspace and Facebook pages, as well as personal blogs. I eagerly await the day when I can upload any of these videos onto my video iPod. The way the NHL is hitting the technological front via the NHL Network now in the US, NHL Center Ice, NHL tv, and now Hulu, I may never leave the house.

Ballhype: hype it up!

No comments: