December 1, 2008
This commercial debuted last night during NBC's Sunday Night Football broadcast as as Wyshynski put it this morning, the NHL got it right.
We've gone from weird, samurai sword-wielding, semi-sexual commercials out of the lockout to, in my opinion, two of the best spots the league has produced. The other being the outstanding and spine-tingling "Cup Raise".
Whether or not the NHL has new people in their marketing department or they finally realized how to sell the game, I'm looking forward to other spots we'll see in the future.